Super Bowl XLVIII and Human Trafficking

As part of partnership between the Polaris Project and Clear Channel Outdoor, a massive outdoor advertising campaign will be taking place throughout Super Bowl Week in New York.

Digital spots will appear in “Super Bowl Alley,” the stretch between Herald Square and Times Square.  Billboards throughout the region will promote awareness, posting direct messages and simple black-and-white photos of trafficking victims.

This campaign will run for two weeks, and Clear Channel Outdoor estimates it will deliver 10 million unique impressions.  You can find out more about this marketing campaign, as well as Clear Channel and Polaris’ partnership, by reading more from Forbes’ recent article.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s